Save the date for the 2020 Fall Convention - October 19-22 in Orlando!

Save the date for the 2020 Fall Convention - October 19-22 in Orlando!

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Open A New Store: How We Compete


Ace Hardware stores are primarily individually owned and operated. Being locally owned means their customers are their friends, their neighbors and their fellow citizens. It is this type of involvement that would make your store a fabric of the community. The Ace team is here to help you become Globally Known and Locally Embraced. Some initiatives Ace has implemented to increase our convenient capabilities are our industry leading Ace Rewards program, Free Store Pickup, and our national advertising plan.

The Ace Rewards program has over 46 million members and growing! Several benefits to stores are Instant Savings, SMS messaging, national phone lookup at POS, and local and national emails. Over half of all transactions in over 5,300 stores are with an Ace Rewards card. Overall, the program offers a broad range of strategic marketing capabilities that help drive customer sales and transactions.

Free Store Pickup allows our customers to buy online and pickup at their store of choice. Over 90% of orders are picked up in-store which drives incremental footsteps into our stores. An additional 30% of consumers state they bought more items while at the store picking up their online order proving our convenience in the marketplace.

And the Ace brand is recognized by over 92% of all consumers. We're readily identified as "Helpful" with the personal touch of a neighborhood hardware store. By offering a more personal kind of helpful, we ensure our customers feel like their buying from their friends within a 5 to 10-minute drive from their homes.


Our vision at Ace Hardware is to be the best, most helpful hardware stores on the planet. After all, Ace is the place with the Helpful Hardware Folks! We fulfill our brand promise by delivering on "Helpful" and amazing every customer, every time.

Ace has a role-based training curriculum designed in-store and in a multi-level approach that is delivered through various channels, such as E-Learning, In-Store and Workshops. Ace Hardware embeds training in everything we do!


Our mission at Ace Hardware is to be the best provider of products, services and operating methods for convenience hardware retailers. We strive to build the Ace brand by offering superior products and retail programs to drive store profits. One way in which this is done is by enriching the assortment. We supply a relevant, differentiated and localized product mix, including our Best Brands.

Ace is the place with all the Best Brands. No other retailer has all of these brands under one roof. Ace retailers who have harnessed the power of some (or all) of the Best Brands have seen larger overall sales growth.

With as little as 1,200 square feet of floor space, you can battle the seasonality of your business by offering high-demand products – names our customers know and trust all year 'round! This also comes with having the lowest cost of goods due to better buying power and best in class distribution efficiency. The Ace team is here to help you create a store with the highest quality products for any new customer.

Let's take the next step!

Featured Stories

Ace Hardware Reports Record Third Quarter 2020 Results

•Record third quarter revenues of $2.0 billion, an increase of 30.7 percent from last year •U.S. same-store-sales up 28.9 percent; revenues up 221 percent •Record third quarter net income…
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Ace Heartware: Second Chances

  In life, making mistakes is inevitable; however, it is not the mistakes that define us but the lessons we learn and the choices we make in response to those…
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Archived Stories

Ace Hardware reports second quarter 2017 results

– Record revenues of $1.5 billion, an increase of 4.6 percent from last year – Net income, including one-time pre-tax charges of $7.8 million for our warehouse reconfiguration to support…
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Backed by Visa, Ace steps up its rewards

October 3, 2010 | By Ken Clark The ability to bring instant credit to the sales floor of Ace Hardware stores is seen as a powerful new sales tool for…
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Boulder’s McGuckin dropping ties to True Value for Ace

McGuckin Hardware is ending its 30-year partnership with the True Value co-op as of Dec. 31, 2016, and will start buying from the Ace Hardware co-op as of Jan. 1,…
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